Is A Professional Graphic Designer Worth It?

Is A Professional Graphic Designer Worth It?

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You know they are out there – they’re everywhere.

The homemade brochures, the flyers that use Microsoft Word art, the business cards that were printed at home and cut by hand, and the websites that look like a school homework assignment.

And you know those people – the ones whose brother’s fiancé has a cousin that dabbles in graphic design as a hobby? It’s enough to make a professional designer cringe – to us, it’s like something out of a horror movie! Because the plain truth is that graphic design is not just a hobby – it’s a profession.

If you’re anything like me, when you receive one of those dodgy home jobs (clearly relying on a free online tool to develop their logo), you can’t help but ask the question – how professional is this company, and how can I know it delivers a quality service that is worth my hard-earned cash with an image like that?

You only get one chance to make a first impression, so make a good one. In today’s fast-moving world, you don’t get a second chance – it only takes one bad experience to negatively impact on your company image. In a split second humans visually assess what is in front of us and form an instant opinion, so it absolutely vital that you invest in a professional graphic designer to make that opinion a positive one.

So, if you are still wondering about the benefits of hiring a professional graphic designer, here are six reasons as to why you need to ditch the free design programs and invest in your business reputation!

1. Professional graphic designers don’t just create pretty pictures

There is always a strategic path a designer takes to effectively convey your message visually to your audience. Before anything is created, a professional designer must first take the time to understand:

  • The product or service you’re selling
  • The culture of your business
  • Your target market, and
  • Your competition.

2. Graphic designers have studied design – it is a profession

OK – yes, it’s true that most creatives are colourful! But just because we may be quirky and different, using the other side of our brains, doesn’t mean we don’t know what we are doing! Professional graphic designers are taught about the thoughtful use of:

  • Design theory and principles
  • Grids and ratios
  • Psychology and colour theory, and
  • The skillful use of type to pull elements together that will reinforce a message and build brand loyalty.

A good designer will create a unique designer brief that is specifically-focused on your business.

3. A graphic designer can save you time

Have you ever had a pipe burst in your house and think “That’s an easy fix – I’ll save so much time and money if I do it myself!”

Why not, right? With your local Home Improvement Store down the road, it’s as easy as pie. The problem with this thinking is that you aren’t a plumber – you aren’t industry-trained, and you’re not qualified. You end up costing yourself a whole lot more than if you had invested in a professional in the first place – and as a business owner, what is your time worth?

An expert graphic designer manages time effectively as well as providing great outcomes. They know their stuff and are able to think very quickly by utilising their industry knowledge and experience – not to mention their amazing creativity!

4. A professional graphic designer knows the trends and can easily adapt

As design and styling trends change, a professional graphic designer will know what’s in and what’s out for the season and for your industry. Good graphic designers will want the very best for you and your business – after all, their reputation is on the line too! They will ensure that your all-important first impression is a positive one.

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5. Graphic designers help you to realise your vision

It’s difficult to articulate the essence of your vision in words, let alone images!

However, professional graphic designers are trained to creatively take your vision and develop strong visual concepts that will reinforce your core message and communicate it clearly to your intended audience.

The growth of the digital world has seen online shops develop where you can purchase a quick ‘corporate ID’. While this may seem a cheap and easy option, it’s unfortunately not the wisest. Why? Just as you found that website and purchased that logo, so did somebody else! So while it seems like a good idea at the time, in the long-run you will feel the hurt.

These places are copyright-free – just like when you purchase an image from a stock library – so what’s stopping seven other businesses out there having the same (or very similar!) logo to yours? A professional designer will create something that is truly yours, that reflects your business personality and goals, and that has been created by having a firm understanding of your industry. Your logo development should be a process – researched and well thought-out – not purchased online for $9.99.

6. A designer can help maintain consistency

An experienced and professional graphic designer will know the ‘tricks of the trade’ on how to best-utilise design to market your brand, whether it is via logos, letterheads, brochures, web pages, signs, advertisements – the list goes on! They will also ensure that you apply your business brand consistently across all elements of your advertising and marketing – from online to print – to develop brand awareness.

So next time the cousin of your brother’s fiancé offers to whip you up a logo – think twice. If you don’t value yourself and your company enough to invest in hiring a professional graphic design studio, then how can you expect your potential clients to invest in you?

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Work with a Professional Designer Today!

Work with a Professional Designer Today!

“The only thing more powerful than a big idea, is the right person to see it through.”

When working with me, quality outside the box thinking comes with every project.

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Professional graphic designers are highly trained individuals. They know what they are doing. They can create beautiful, witty, classy and astonishing visual messages using their skills, their experience and their understanding of the human psyche. A graphic designer aims to create an emotional response with their visual communication using pristine skills in branding, logo design, typography, illustration, digital artistry, photography and much more.

Contact a serious professional designer today
brandoncaskanette.com bcaskanette@gmail.com

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Directional Signs

Directional Signs

24″x9″ Directional signs on 4mm coroplast with wite H-stake

Directional/Yard signs offer an affordable way to showcase your message directly at any outdoor location! Ideal as real estate signs or builders signs, low-cost yard signs from Brandon Caskanette Design are perfect additions to any display space! Substrate printed on quality 4mm coroplast.

Save money on quantities of 10 or more. To help make your message pop, let me take over the hassle of producing eye-catching artwork or feel free to submit your own!

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Are you ready for the spring Real Estate market?

Are you ready for the spring Real Estate market?

It’s never too early to plan ahead. The spring market is just around the corner with thousands of opportunities for buying and selling! It’s time to start revamping your branding, get that perfect logo you always dreamed of, print some new business cards or postcards, and get out there! Victory loves those who are prepared and those who are prepared are always at the top of the charts.

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I offer quality print products at an affordable price, with fast turn around times!

BusinessCards

Business Cards – Rounded corners, folded cards, different finishing options and laminating choices. Make your first impression a good one!

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Signage

Signage – Real Estate for sale signs, open house, directional signs and more. Substrate printed on quality 8mm, 6mm, and 4mm coroplast

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Brochures&Flyers

Brochures & Flyers – Brochures are a great way to connect with customers by bringing your brand’s story to life and presenting your products and services.

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Postcards

Postcards – Get the word out and the clients IN with affordable mail out postcards. Many sizes, thicknesses and finishes to choose from.

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GreetingCards

Greeting Cards – Wedding invitations, thank you cards, birthday cards, holiday greeting cards and more. Get a custom printed card that speaks to any occasion!

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Tradeshows

Tradeshow Displays – Portable banners for trade shows, events and in-store displays. Pull up retractable banners, x-stands and more. Fantastic products with affordable prices.

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Other GREAT print products

Banners
Banners are a cost-effective, portable way of communicating your message in a big way.
Door Hangers
Highly effective marketing tools that are immediately noticed.
Letterheads
Perfect tool for branding official documents with your company’s details.
Posters
Posters are a great way to promote events and any other type of advertising.
Envelopes
Carry important business documents in style with branded envelopes.
Booklets
Multi-page bound documents such as product guides and magazines.
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The top 6 reasons to leave the photoshop to the professionals

The top 6 reasons to leave the photoshop to the professionals

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You uh, missed something…

 

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LOL

 

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This one is actually completely plausible.

 

awkward

No, just no. lol

 

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Your muscles are so big bro, they warp space and time :O

 

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This one was actually so bad that I had to help him out with it a bit (See image on the right). Yep, that’s more like it…

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Photoshop Troll 6.0

Photoshop Troll 6.0

A client asked me if i can make his photo look way more cool. His request was “Can you put me in a tropical location?”

 

 

 

 

 

 

 

 

 

SURE, NO PROBLEM!!!…

 

 

 

 

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WANT TO BE TROLL’D?

SUBMIT YOUR OWN PHOTOS TO BE TROLL'D

Permission to be troll'd will be asked up front. Nothing will be placed on the internet without your written permission.

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Submit your photo you would like edited. I normally only work with high resolution photos so make sure you are submitting at it's best quality.

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September 2015 PROMO – 1000 Business cards for $49.99

September 2015 PROMO – 1000 Business cards for $49.99

Right now get 1000, 14pt + Matte / Satin AQ finish Business Cards for $49.99 plus tax! Offer includes 1 hour of free graphic design! Order online today! Limited time only!

Offer expires September 30th 2015

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Photoshop Troll 5.0

Photoshop Troll 5.0

A client recently asked me if I can photoshop the photo above of his Euro trip. He asked: “Can you make it look like I’m touching the top of the Eiffel Tower? Also, can you remove the guy running?”

 

 

 

 

 

 

 

 

 

PhotoshopTroll

 SURE, NO PROBLEM!!!…

 

 

 

 

 

 

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Photoshop Troll 4.0

Photoshop Troll 4.0

Client Request: “Can you make it look like I’am eating something that no one would ever eat?”

 

 

 

 

 

PhotoshopTroll

 SURE, NO PROBLEM!!!…

 

 

 

PhotoshopTroll_4.0_FIXED

PhotoshopTroll_4.0_FIXED02PhotoshopTroll_4.0_FIXED03

 

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Photoshop Troll 3.0

Photoshop Troll 3.0

Client Request: ” Can you make everyone in this family photo have a nice big smile like mine?”

 

 

 

 

PhotoshopTroll

 

SURE, NO PROBLEM!!!…

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Brandon Caskanette

Graphic Designer, Web Designer, Marketing Expert, Print Specialist and Digital Artist
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My Recent Work

Crafty Elk – Packaging
Crafty Elk – Packaging
Thomas Rauth – Logo Design
Thomas Rauth – Logo Design
Esmeralda’s Photo Studio – Logo
Esmeralda’s Photo Studio – Logo